Dear *name*

How best to start off marketing emails? I know that for some of you this will like teaching you to suck eggs, but given the amount of times that we still see this it is obvious that mistakes are still happening. Conventional wisdom is to put the recipient’s name in...
The scheduled email

The scheduled email

Scheduling emails is a useful and potentially powerful part of marketing. On the other hand, it can make you look quite silly. We’re not going to talk about the mechanics here – any half-decent email marketing software will let you schedule emails easily – but...

(No subject)

“Every ‘expert’ tells me to have interesting, intriguing subject lines that make people desperate to open my emails. Things like ‘5 ways to save money’ or ‘Have you seen this?’. I can understand the logic behind it, but my inbox is just email after email that seems to...

Newsletter

“Subscribe to our newsletter” is a pretty common request on a website – it could well be yours too? (Doing a quick Google search for the exact phrase newsletter will throw back about 300 million results). If there’s any accompanying text then it’s usually promising...

Email subject lines

What are the best email subject lines to use when you do need to make an impact with your marketing email? There are a number of factors that go into making a successful subject line, hopefully these pointers will help you get the subject line that entices your reader...